Focus: Facebook and Instagram.
Social media offers a platform for businesses to connect to customers and potential customers.
With social media, marketers can become part of the conversation and social media marketing can help businesses launch products, generate sales and provide excellent customer service.
Social media marketing involves making authentic connections and providing value through content and interaction.
Social Media Management Overview
Managing Social Media Presence |
Creating great content
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Building and presenving the brand
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Reacting and responding to comments and trends
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Understanding what content works
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Social Media Presence
Components of a Social Media Profile
1. Account Name
2. Profile picture: Logo
3. Cover photo: Choose an image that tells people something about the business. Maybe it shows products, a behind the scenes photo, a reference to a current add campaign, and so on.
4. Contact information
5. Description: Add a description of the business that tells people what is about, anything that will give people good idea of what the business is and what it stands for.
6. Call-to-action (CTA): Is a way to highlight what you would like people to do after seeing your profile (Shop Now or Learn More, link to website).
More information: PDF-Create a Social Media Presence for Your Business
What Is a Brand
- Products or services
- Felling when logging on to the website or at a location
- Logo, colors and images
- Words and voice use to communicate
- The stories the business tell about what they do
- Principles and values
- Connection and how it makes the consumer feel
- Creating a personality or identity for your business that differentiates from competitors
A brand's ultimate goal is to not only have consumers buy their products, but to identify with the brand so much that they become an advocate for it. |
Function of a Brand
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Build trust
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Brands tend to have a history associated with them, with established consistent stories, products, and experiences.
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Build conections
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A brand connects through believes it communicates, and draws in customers who share the same beliefs.
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Enable recognition
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Brands are a signal to consumers about what they can expect from the product and who it belongs to.
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Ease selection
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Brands also create an ease of selection for a consumer who has had positive interactions with that brand before.
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Signaling device
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Consumers may buy the brand because they want to signal that they have the values or lifestyle that a brand presents. People may buy products of a status symbol brand for instance.
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Foster loyalty
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Creating a brand can foster loyalty enough that customers will follow the brand to new products and innovations.
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Price sensitivity
| Customers loyal to a brand may also have less pricing sensitivity as well. |
Facilitates company decision making
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Having a strong brand is a benefit for the internal marketing team, as all decisions surrounding social media communication website. And in store experience, the way they interact with customers and even new product packaging is filtered through their branding framework.
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The Brand Framework - EPIC Framework
Existence
Purpose
Identity
Connection
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